- Use Brand Colors Consistently – Your audience should recognize your post in 0.5 seconds.
- Prioritize Mobile-First Design – 98% of users view social media on phones.
- Leave Negative Space – Don't overcrowd. Let your message breathe.
- Use Faces & Emotions – Human faces increase engagement by up to 38%.
- Add Subtle Animation – A gentle movement catches the eye without annoying.
- Optimize Text Overlay – Keep it short, bold, and high contrast.
- Follow Platform Ratios – Square for Instagram, 16:9 for Stories, 9:16 for Reels.
- Test Different Styles – Carousels, infographics, quotes, memes — find what your audience loves.
- Use Quality Stock or Original Photos – Never compromise on resolution.
- Stay On-Brand, But Stay Human – Professional doesn't mean boring.
Bonus: Schedule a monthly content batch — consistency beats perfection.